This page exists because this project didn’t start as an agency idea.
SENSE exists because I have this habit: I can’t explain anything without ending it with: “makes sense?”
Why SENSE exists
It began with Redefine the Game. I’d already launched my own communities (around adventure, nature, mental wellness as a lifestyle) and worked on experiences like the European Central Bank Forum, the 4 Hours of Estoril, or the Volvo Ocean Race. I’m obsessed with experience, people, connecting the dots, and communities. Combine that with my passion for brands, communication, sports, adventure, lifestyle and SENSE was born.
An image create like…10 months ago.
Looking at brands differently
Through Redefine the Game, I studied brands that genuinely wanted to be community-led, purposeful, and focused on customer experience—not as a trend, but for the long haul. This journey led me to manage NNormal’s community for three years, growing it from 200 to 4,000 people, and working with athlete communities like Kilian Jornet’s via LYMBUS.
What most brands get wrong
Here’s the truth: most brands today are doing the same thing. Same aesthetics. Same newsletter pushes. Events thrown just because they’re “cool.” Communities that aren’t really communities.
Connection? Zero. Loyalty? Zero. Trust? Zero.